An optimized method for the transmission of multimedia contents between a multimedia content transmitter and a multimedia content receiver in a mobile radio network transmitting a multimedia content description vector from the transmitter to the receiver, calculating a pertinence score of the content from the description vector and as a function of a user profile associated with a user of the receiver, and recovering, at the explicit request of the receiver, a block or blocks of the content not received by the receiver, with a priority depending on the pertinence score associated with the content to which the missing block(s) belong(s).