Disclosed is a method of providing a mobile phone broadcasting service using a cell broadcasting system (CBS) including (1) processing information in forms of voice, multimedia, text and image by an information providing system and transmitting the processed information to a mobile phone broadcasting system through an Internet network, (2) simultaneously transmitting the text and image information out of the information received from the mobile phone broadcasting system, a linked phone number connectable to an automatic response system (ARS) or a linked URI, connectable to a wireless Internet broadcasting server to a plurality of mobile phone terminals through a wireless network, and (3) when the linked phone number is selected in order to receive voice information out of the information individually received from the mobile phone terminals, the ARS providing the voice information to a mobile phone terminal for the selected phone number, or when the linked URI, is selected in order to receive multimedia information out of the information individually received from the mobile phone terminals, the wireless Internet broadcasting server providing the multimedia information to a mobile phone terminal for the selected URI.