An animal accident reduction system, method, and apparatus. The apparatus including at least some of a housing having substantially the same external size and shape of a raised reflective pavement marker, at least one input detector located within the housing, at least one logic and control circuit located within the housing, and at least one output device located within the housing, wherein the logic and control circuit is capable of receiving a signal from the input detector, wherein the output device is capable of receiving a signal from the logic and control circuit, and wherein the output device is capable of producing a determined sound, noise, or other vibration.