An electric reel is furnished with an information communication unit is adapted for transmitting first information concerning the reel to an external fishing information display device. The information communication unit is adapted for receiving second information concerning fishing from a fish finder or a GPS through a fishing information display device and an information coordinating unit. A second display unit of the fishing information display device can display the first information concerning the reel obtained from the reel and the second information concerning fishing with one of the first and second information being superimposed on the other. In this fishing reel, a large amount of information can be displayed while the size of the reel is kept small. Also, information concerning fishing can be obtained quickly.