A method and associated systems provide location-based services to multiple mobile devices in a wireless telecommunications network. The method includes partitioning wireless service subscribers to location-based services into first and second sets, based at least in part on consideration received, wherein wireless service subscribers in the second set receive access to premium content or services. The location-based services may be integrated other applications, including applications hosted by subscribers. The system may determine that a subscriber-friend is not a subscriber to certain location-based services and provide solicitation messages to the subscriber-friend, or a user who may request location information with respect to the subscriber-friend.