A sound-reproducing package comprises a housing for storing a consumer product, a disposed therein sound signal reproducing unit electronically connected to a power supply and a loudspeaker, at least one external activation sensor connected to the sound signal reproducing unit, and a package state sensor operative to form a signal corresponding to an open or closed state of the package, or the presence or absence of a consumer product in it. The package state sensor is connected to the sound signal reproducing unit operative to select from its memory sound signals for reproducing depending on the signal from the package state sensor.