In a system that includes a processor and a display device on which video
programming can be displayed, a method for transitioning to a video
advertisement by displaying a related banner advertisement. The method
includes generating, on the display device, a display screen on which a
video advertisement is to be displayed, the display screen being
generated at a time before a time at which the video advertisement is
available to be displayed. A banner advertisement is displayed on the
display screen at a region that coincides with a region where the video
advertisement is to be displayed. The banner advertisement can have a
subject matter that is related to that of the video advertisement or
alternatively have any subject matter. When the video advertisement
becomes available to be displayed, the method can include replacing the
banner advertisement with the video advertisement.