An asset location system comprising a plurality of location tags, each having: a location tag transmitter for controlled range transmission of a location identifier; a plurality of asset tags, each being affixed to an asset and each having: a receiver for receiving a location identifier from any of the location tags; a memory for storing at least an asset identifier and a location identifier; a transmitter for transmitting an asset signal, the asset signal including at least the asset identifier and the received location identifier; and an asset location retrieval unit, the retrieval unit having: a receiver for receiving the asset signal from any of the asset tags; a memory; a power unit; and an output means for outputting asset locations based on the received asset signal from any of the plurality of asset tags.