Disclosed is a sub picture control apparatus and method for a TV that can achieve an effective viewing of the sub picture. The apparatus includes a region data extracting section (52) for extracting region data included in a broadcasting signal tuned by a second tuner (43), a second luminance/chrominance (Y/C) separating section (45) for separating a chrominance signal and a luminance signal from the broadcasting signal selected by the second tuner (43), a region extracting section/scaler (46) for extracting a video signal of a region corresponding to a specified region information and performing a picture size adjustment with respect to the extracted video signal, and a control section (53) for controlling a region extracting section/scaler (46) to extract the video signal corresponding to a region information extracted from the region extracting section/scaler (46) and controlling a video processing section (48) to process an output signal of the region extracting section/scaler (46).