A system and method for presenting advanced editorial content items to
subscribers in a distribution network. The method comprises presenting an
electronic program guide comprised of data representing program
availability on a broadcast distribution network and a selectable
editorial content control to present an editorial content index page. An
editorial content index page is presented on a display device within the
context of the electric program guide in response to selecting the
editorial content control, the editorial content index page comprising
one or more links or pointers, such as hyperlinks, to editorial content
items. A user selects a pointer to an editorial content item from the set
of pointers and the editorial content item is presented on the display
device.