Disclosed is a pressing sensing technology of a self-running robot, comprising a pressing sensing unit for sensing pressing on the top of the self-running robot and a microprocessor for controlling driving of the self-running robot in accordance with the sensing signal from the pressing sensing unit to enable the self-running robot to escape from an area where the pressing has occurred. Accordingly, the invention has an advantage in that it can prevent a function degradation and damage of the self-running robot by changing a running direction of the self-running robot when pressing on the self-running robot is sensed to enable the self-running robot to escape from the area where the pressing has occurred, or notifying, when the pressing cannot be released, a user of the state in voice to take any necessary action.