Systems, devices and methods for providing dynamic tailored product information to mobile terminals as a result of reading short-range wireless communication tags, such as RFID tags. The invention is able to provide consumer related product information to consumer operated terminals and retailer related product information to retailer or employee operated terminals, without requiring separate transponders or unique reading devices. In addition, the invention is able to accomplish providing dynamic information in a highly efficient and user-friendly manner and without requiring additional memory at the tag level.