A method of revealing the device identity of a recipient Bluetooth device. When the recipient device is turned on, it displays the device identity. A user enters the device identity of the recipient device into a sending Bluetooth device in order to establish the initial communication link between the sending and recipient devices. Once the initial communication link is established, the devices are paired. It is no longer necessary to enter the device identity of the recipient device into the sending device in order to establish further communication link. Furthermore, if the recipient device has already been turned on when the user wants to establish the initial communication link, the device identity is displayed when the user sends a message or signal from the sending device to the recipient device.