One embodiment of the present invention is a system and method of determining the age of an item recipient, such as a gift recipient. The age range for the gift recipient is estimated based at least in part on a customer order history of gifts purchased by the customer for the gift recipient. At a first date, a customer order for a first gift for the recipient is received, where the first gift is associated with a first age appropriateness designation. At a second date, a customer order for a second gift for the recipient is received, where the second gift is associated with a second age appropriateness designation. An age range associated with the recipient is then estimated based upon at least the first age appropriateness designation and the second age appropriateness designation.