A method for providing an information unit to a user is described, wherein the information unit describes an object having a predetermined spatial relationship to the user. The method includes detecting a kind of movement or a position of the user. Depending on the detected kind of movement or the position of the user, a geographic selection criterion is adjusted, wherein, depending on the predetermined spatial relationship of object to user, the geographic selection criterion specifies whether the information unit is provided or not. If a location of the user is located such with respect to a geographic position of the user that the geographic selection criterion is met, the information unit for the object is reproduced. An advantage is that the concept may be employed in applications in which the user gets into different environments and situations which, in turn, require different geographic selection criteria.