Apparatus, and an associated method, for facilitating personalization of a weather band radio that receives SAME messages broadcast by the NWR system. Alphanumeric indicators of locations are displayed upon a user display element. And, a listener of the radio enters, by way of a user input actuator, selection of selected geographical areas, identified by the alphanumeric indicators. The selected alphanumeric location is used to form a six-digit location code defined by the Federal Information Processing Standards (FIPS). And, the code so-formed is used by the weather band radio, selectably to alert weather anomalies broadcast by the NWR system within the selected geographical area of interest.