A method of incorporating a fastener with a molded brassiere of a seamless construction and that includes an exterior panel of moldable material and an interior panel of moldable material that is contiguous with the exterior more panel and has been laminated therewith except at at least a non-laminated region where the fastener is to be located, and wherein the fastener includes a connector supported by a flexible mounting panel, the method comprising creating an opening through one of the exterior panel and the interior panel at the non-laminated region and at a location thereof through which at least part of the connector is to extend, locating the flexible mounting panel intermediate of the exterior panel and the interior panel at the non-laminated region in a manner to allow the at least part of the connector to extend through the opening, affixing at least one of the exterior panel and the interior panel to the flexible mounting panel.