A system for combined mailing of a plurality of diverse publications to a
plurality of recipients at an optimized mail rate. The system includes a
bindery for binding a plurality of the signatures where the bindery
binding the plurality of signatures creates a plurality of first
publications and a plurality of second publications. Each of the
plurality of first and second publications are in a unique order, where
the unique order identifies each of the plurality of first publications
and each of the plurality of second publications with each of the
plurality of recipients. A co-mailer is part of the system for combining
the plurality of first publications with the plurality of second
publications to form a plurality of diverse publications. The co-mailer
merges the plurality of first and second publications in the unique order
to send the plurality of diverse publications to the plurality of
recipients at the optimized mail rate.