This disclosed invention relates to a laminate for use as a wallcovering comprising: a matte release liner having a flexible polymeric matte release backing liner and a matte release coat bonded to the matte release backing liner, and a flexible multi-layer decorative film releasably adhered to the matte release liner, the decorative film comprising a dry paint film layer in contact with the matte release coat, and an adhesive layer bonded to the dry paint film layer on a side thereof opposite the matte release liner, the dry paint film layer comprising a layer of pigment dispersed in a polymeric binder, the matte release coat having a level of tack that preferentially adheres the matte release backing liner to the decorative film sufficient to provide a level of structural support for the decorative film when placing the adhesive side of the paint film layer in contact with a substrate, the matte release coat having a micro-roughened surface for transferring a matte finish to the exposed surface fo the dry paint film layer when the release coat is released from contact with the dry paint film layer, the adhesive layer having a suppressed initial level of tack at room temperature that allows the laminate to adhere to a substrate and be repositioned thereon followed by removal of the matte release liner from the dry paint film layer, the adhesive layer undergoing subsequent build up of adhesion due to the passage of time sufficient to permanently bond the dry paint film layer to the substrate.