Methods, systems, and products are disclosed for selective broadcast enhancement. A registration request includes a randomly selected a generic access number (GAN) and a hardware serial number (HSN). A registration response comprising the randomly-selected generic access number (GAN), a broadcast access number (BAN), and an identification of a radio channel. A broadcast is sent or received over the radio channel with the broadcast including data associated with the BAN. The radio channel is then monitored for communications traffic.