The present invention provides a method, apparatus, and computer implemented instructions for preemptive downloading and highlighting of web pages with terms indirectly associated with user interest keywords. Associative terms are identified and weighted. The weighted associative terms are used to rate Web pages. The Web pages, which have a rating higher than the specified threshold, are selected and presented to the user. Also, Web pages that contain user interest keywords or subject matter keywords from the currently displayed Web page are selected and presented to the user.