The invention concerns a gel composition capable of bringing a benefit or effect by diffusing into its surrounding environment an active volatile. The compositions according to the invention include a water based medium, comprising an active volatile, a super-absorbent polyacrylate based polymer and a polymeric cross-linking agent having a high molecular weight and being able to be polarized with positive charges. The invention also concerns the consumer article containing, or associated with, the composition, in particular a device intended to diffuse a volatile liquid, more specifically an air-freshener.