In a vehicle driving assist system, an obstacle detection device detects an obstacle present in each of two obstacle detection directions with respect to a subject vehicle; and a TTC calculation device calculates a TTC between the subject vehicle and each of obstacles based on detection results of the obstacle detection device. A lateral reaction force control device controls a reaction force generated at a vehicle operation equipment for drive operation in a lateral direction of the subject vehicle based on a first TTC which is smaller in the TTCs calculated in the TTC calculation device; and a longitudinal reaction force control device controls a reaction force generated at a vehicle operation equipment for drive operation in a longitudinal direction based on a second TTC which is larger in the TTCs.