An apparatus and methods are disclosed that enable a first user of a telecommunications terminal to receive, upon placing a call to a second user, a ringback signal that is based on one or more geo-locations (e.g., the geo-location of the first user, the geo-location of the second user, etc.), and optionally on one or more of the following: the identity of the first user; the identity of the second user; the first user's telecommunications terminal (e.g., whether it is a cell phone, wireline telephone, payphone, soft phone, etc.); and the second user's telecommunications terminal.