An image processing apparatus and method includes a sub-sampler decompression unit that takes an inverse transformation to rebuild 411 sub sampled luminance/chrominance color space components which are than transformed into full resolution luminance/chrominance color space pixel data. The luminance/chrominance color space pixel data is then separated into individual luminosity and chromaticity components which are scaled. A scaling unit responsive to the sub-sampler decompression unit applies different processing algorithms to the various ones of the luminance and chrominance components to scale the main luminosity component utilizing a spacial algorithm while simultaneously scaling the minor chromaticity components utilizing a perceptual algorithm. The scaled full resolution luminance and chrominance color space components are then converted into RGB color space for display purposes.