A packaging and dispensing device for a product, such as a cosmetic product. The device includes a reservoir containing the product, a cap which is removably mountable on the reservoir, and an applicator capable of being loaded with a quantity of product. A first end of the applicator is connected to the cap, and a second end of the applicator is coupled to the reservoir. The applicator can thus be suspended between the cap and the reservoir to direct the applicator against a surface to apply the product to the surface.