There is provided a white pigment for a water-based ink that has excellent reliability against clogging and stability of pigment against settling and, at the same time, has a high level of covering power. The white pigment for a water-based ink comprises particles each comprising: a core particle formed of a material having a lower specific gravity than titanium oxide; and a titanium oxide layer covering the surface of the core particle, the pigment having a particle diameter of 0.05 to 5 .mu.m.