A method for controlling watermark embedding in a media object through the use of a watermark embedding command. In the process of creating the media object, the method includes a watermark embedding command among a set of one or more rendering commands that specify how the media object is to be rendered. For example, certain media signal formats like PCL, PDF, or postscript for images, MIDI and structured audio for audio signals, and MPEG-4 and MPEG-7 for audio and video signals, include descriptors that control how a particular media signal is to be rendered. The watermark embedding command includes a combination of the following items: an identifier used to link to customer or related content information, the customer's web site, the intensity at which to embed the watermark, areas not to embed, batch processing options, printing preferences for images, watermarking embedding methods to use on different media types, formats, or different parts of the media object, and desired rendering quality.