The present invention relates to a personal shopping assistant system
applying radio frequency identification (RFID) technology, i.e. an
RFID-enabled personal shopping assistant system. The system of the
invention is comprised of a plurality of trade articles, each having an
RFID tag attached thereon, at least a mobile device, each having an RIFD
reader, and a commodity database, by which a custom service program with
real-time personal shopping assistant ability is established. By the
RFID-enabled personal shopping assistant system of the invention, a
relating method can be established for enabling a service provider to
successfully acquire the shopping behavior of its customers so as to
proceed with a responsive promotion just in time. Moreover, a consumer
can also benefit from the method, that is, a consumer is enabled to
rapidly query and obtain his favor goods with respect to his personal
preference among a great amount of similar goods. According to the
shopping pattern established by the RFID-enabled personal shopping
assistant system and method of the invention, not only the time that a
consumer wasted in trying to find the goods of his favor can be reduced,
but also the correlation between goods and the personal preferences of
consumers can be enhanced.