A luminous candy functioning as both a favorite food and a lighting toy by showing a visual effect is disclosed. The luminous candy comprises: a body portion; a stick portion a portion of which is inserted into the body portion; and a luminous portion provided in the stick portion so that the light is emitted when the stick portion is bent. The body portion and the stick portion are transparent. Since the light is reflected through the body portion and the stick portion of the candy to provide unique visual effect, the curiosity and taste of the various consumers such as children, juveniles, and lovers is effectively stimulated, improving the value added of the product.