An interactive marketing communication and transaction services platform
for managing personalized customer relationships. The platform
facilitates communication and transactions between consumers, retailers
and manufacturers, by helping suppliers customize product/service
offerings, presentations and advertising messages to reflect individual
consumers' needs, while providing portals with premium advertising
messages for personal interactive info/news/entertainment services. The
core of the platform consists of i) a central database system with
`product/retail information` and `holistic purchase-behavior specific
consumer profiles`, generated by registering on-line product/retail
information retrieved by consumers, as well as purchases made both
on-line and in-store, using a loyalty card; ii) software applications,
that create `market intelligence` on manufacturer/retailer offers,
consumer purchase needs, market performance of products/retailers and
impact of brand/retailer presentations and ads on consumer purchase
behavior; and iii) standard performance indicators, that make it possible
to benchmark individual consumer communication programs against each
other.