A tape made up of a base tape having a front printing surface and a rear adhesive surface, and a release tape covering the adhesive surface is mounted on a printing apparatus. A plurality of print images are printed on the printing surface in a manner arrayed in a longitudinal direction of the printing tape, and the printing tape is cut in the widthwise direction thereof. Connection cutting is performed such that at least a widthwise part of the release tape remains connected as a connection portion in a space between respective adjoining print images.