Described are methods that utilize a geographic location technology (e.g., GPS) to determine user location data, and existing network-based websites (e.g., Internet websites) for searching and accessing data related to the location data such that the user context can be developed and stored. A location component is provided that determines location data of a wireless communications device of a user. A context component is provided that accesses context data based on the location data to define a context in which the device is located. Activities, goals, and overall context of a user can be inferred through statistical fusion of multiple sources of evidence. The context data is presented to the user via the wireless device such that the user can make decisions as to where to go, for example. User preferences can be accessed and applied to filter context data according to what the user desires to see and access.