Novel gelatinous compositions and articles are formed from an intimate melt blend admixture of one or more of a selected block SEEPS copolymers in combination with one or more polymers of poly(styrene-butadiene-styrene), poly(styrene-butadiene).sub.n, poly(styrene-isoprene-styrene), poly(styrene-isoprene).sub.n, poly(styrene-ethylene-propylene), poly(styrene-ethylene-propylene-styrene).sub.n, poly(styrene-ethylene-butylene-styrene).sub.n, poly(styrene-ethylene-butylene), poly(styrene-ethylene-propylene).sub.n, poly(styrene-ethylene-butylene).sub.n, polystyrene, polybutylene, poly(ethylene-propylene), poly(ethylene-butylene), polypropylene, and polyethylene, and a plasticizing oil.