An apparatus and method define one or more events that run a Java script when a web page is bookmarked. In the preferred embodiments, a browser determines whether a requested web page was requested from a bookmark, whether the requested page is currently bookmarked, and whether the requested page is the browser's home page. This information is sent along with the page request so the web server can take appropriate action based on this information. One or more events are defined that each run a corresponding Java script to indicate when a page was loaded from a bookmark, when a page is bookmarked, when a page is not bookmarked, and when a page is the home page of the browser. The preferred embodiments allow bookmark information to be communicated to a web server, which can then use the bookmark information in a variety of ways. One preferable way to use the bookmark information is to vary the presentation of the web page depending on whether the page is bookmarked or not.