A telephone device coupled to the public switched telephone network is utilized by a user to participate in a telephone call between the user and a second party. A data store is provided for storing one or more personal data elements configurable on behalf of the user, the personal data elements being stored according to respective pointers. The data store corresponds to a respective user telephone number. A data interface controller retrieves a particular personal data element in response to a control signal. A control signal generator generates the control signal during the telephone call according to a respective pointer corresponding to the particular personal data element. A data transmitter is coupled to the data interface controller for transmitting the particular personal data element retrieved by the data interface controller to be communicated to the second party.