A tool usable in an interactive television environment comprises a module having code to analyze a dynamic text string and to determine where to split or truncate the text string, at spaces, for each row and/or into substrings for each page. The module takes onto account the pixel width of the characters in the text string and the available rows of the display area of the television to write the text string. The module can truncate the text string after a particular number of lines at a space and append an ellipsis, or the module can dynamically write code to accommodate the entire text string in a "page flipper," where the user sees substrings of the text string on each page (broken at a space at the end of each page) and can "page" forward or backward through the entire text string.