Shifters on a phase shifting mask (PSM) can be intelligently assigned their corresponding phase. Specifically, the phase of a shifter can be assigned based on simulating the contrast provided by each phase for that shifter. The higher the contrast, the better the lithographic performance of the shifter. Therefore, the phase providing the higher contrast can be selected for that shifter. To facilitate this phase assignment, a pre-shifter can be placed relative to a feature on the layout. The pre-shifter can then be divided into a plurality of shifter tiles for contrast analysis. Model-based data conversion allows for a comprehensive solution including both phase assignment as well as optical proximity correction.