An apparatus, system, and method are disclosed for integrating physical fitness instruction using a specialized accountability approach and integrating personal growth and professional development in a collaborative accountable environment. The apparatus, in one embodiment, is configured to develop a personalized physical fitness plan from information received from one or more participants in a selected group. The apparatus may be connected to a computer network in order to distribute information, including physical fitness instruction, to participants. In one embodiment, information for personal growth and professional development is integrated with the physical fitness instruction. Alternatively or in addition, information for personal growth and professional development may be provided separately and may be tailored to a participant, group, or company.