Disclosed herein is a method of potty training children by employing toilet paper that has cartoon characters imprinted upon the toilet paper. The toilet paper is imprinted with images of well known, highly visible, and widely recognized cartoon characters. These characters have already been promoted and marketed to the children over their early years through books, magazines, television and movies. Thus, the child has created affection for the cartoon characters and wants to have access to them. As soon as the child senses the urge to go to the bathroom, he or she will communicate that to the parent so that the child gets to see, and ultimately use, his or her toilet paper. Of course, as part of the process, the toilet paper must be generally kept in reserve and out of reach for the child, and only be made available to the child after a successful potty experience. Also, disclosed is a toilet paper storage device which can be mounted on the wall adjacent to the toilet so that the child can see the toilet paper with his or her favorite cartoon characters on it, but cannot have access to the paper accept upon a successful potty training experience.