Methods and apparatus for providing content and services to an Internet-enabled device in synchronization with media content presented on a television, radio or other separate device are described. In various embodiments, information suitable for identifying the media content being presented on a television or radio is detected by an audio or video receiver such as a microphone, video camera or optical receiver built into or connected to a PC or laptop. Corresponding content is then fetched from Internet servers or local memory or storage and displayed on the PC or laptop. Also, a program module-based framework that provides for the delivery of such media-coordinated content across multiple programs and advertisements and multiple content providers is described.