The present invention is a method, system and apparatus for matching pets, particularly dogs and cats, with an appropriate product by a pet owner. A breed code is assigned to each breed of pet based on predetermined criteria. Pet products and supplies are classified based on the suitability of the product for pets of various breed codes. The breed codes assigned to each breed and breed codes assigned to each product are published and made available to the consumer so that a pet owner may make an informed decision in purchasing a product for a pet. An average energy requirement is calculated for each breed code to match a dog with consumables. Standard units are calculated for the average energy requirement and the caloric content of consumables.