Disclosed are compositions and methods for treating and modifying surfaces
and for enhancing delivery of active agents to surfaces treated
therewith, wherein the compositions comprise siloxane polymers
functionalized with pendant moieties comprising two or more anionic
groups, at least one anionic group being a carboxy group. When applied to
a suitable surface, the present composition forms a substantially
hydrophobic coating of the anionic functionalized siloxane polymer on the
treated surface. These polymers effectively deposit on surfaces that have
cationic sites, which are capable of forming bonds or linkages with the
anionic groups of the polymer. The treated surface becomes hydrophobic
due to the deposition of the anionic functionalized siloxane polymer,
which then imparts a variety of end use benefits to that surface such as
ease of cleaning, soil release, stain removal and prevention,
conditioning, etc. The anionic functionalized siloxane polymer further
acts as a carrier to deposit active agents onto the surface and to
improve retention and efficacy of the active agents on the treated
surface. The present compositions are useful in a variety of applications
including oral care, hair and skin care, personal care, cosmetics, and
fabric and hard surface cleaning and conditioning.