A system for retail selling for inline stores in shopping complexes comprising: a children's play and educational area where children may play with equipment and toys that are related to the theme of an inline store's products and services; at least one space for advertising integrated through the children's play and educational area where sponsors and advertisers may promote their products and services to parents watching their children play; and a retail area further comprising interactive displays as well as places to purchase and sell products, which is proximately located to the children's play and educational area; wherein the foregoing are integrated within the inline store itself and not within a common area of the shopping complex.