A display apparatus and touch-based method therefor is provided. The touch-based method for the display apparatus includes the steps of: providing the display apparatus, the display apparatus including a screen and a frame, the frame connected to the screen and including a plurality of touch sensitive regions, the touch sensitive regions each having a plurality of second touch sensitive units; receiving and recognizing sensing signals from the touch sensitive unit of the touch sensitive region, in response to a touch operation thereon; and performing a corresponding operation according to the recognized sensing signal. The operation can be an operation of flipping forwards/backwards a page of an electronic book displayed on the screen, or be an operation of scrolling upwards/downwards the page of the displayed electronic book.