A new and distinct cultivar of Fragaria.times.ananassa is disclosed. `Yuval` grows from September and produces fruit starting in November and lasting until the following summer. The production of the fruit beginning in November (Northern Hemisphere, latitude 30-33 degrees) is two months earlier than short day varieties of Fragaria species. The fruit of `Yuval` is characterized by a unique, uniform color, as well as a very desirable taste, texture, shape and size.