An invention is provided for a dynamic interactive content system. The dynamic interactive content system includes a receiver capable of receiving main content, such as audio/visual video data, and supplemental content associated with the main content. In addition, a persistent storage is included that is in communication with the receiver. The persistent storage is capable of storing a plurality of main content entries and associated supplemental content entries. The system also includes a processor that is capable of executing an interactive application. In operation, the interactive application searches the stored plurality of supplemental content entries for particular supplemental content entry having particular data. The interactive application then presents at least a portion of the main content entry that is associated with the particular supplemental content to a user.