In a frequency modulation type switching regulator for producing an output voltage to a load, an error amplifier produces an error voltage indicative of a difference between the output voltage and a reference voltage. A switching device is turned on and off at a switching frequency corresponding to the error voltage. A voltage-frequency modulation circuit monitors an operation condition of the load. The modulation circuit generates a varying voltage, which varies around the error voltage, when the monitored operation condition is substantially unchanged. The switching frequency is switched to another frequency corresponding to the varying voltage, so that noise level may be reduced.