An improved method of matching people is disclosed. The method includes the steps of providing a first set of questions to a first person. The person provides answers to the first set of questions and these answers are analysed. The method further includes the step of providing one or more further sets of questions to the first person wherein the content of each further set of questions is determined by the persons answers to one or more preceding set(s) of questions. A character profile of the person is developed in response to the persons answer to the firs set of questions and the one or more further sets of questions. The person is then matched to one or more other persons based on compatible character profiles amongst other indicators.