Methods, computer-readable media, and computer program products for encoding data representing offered items that are selected for specific respective viewers onto machine-playable storage media, with the media storing data representing at least one entertainment feature. The method can include receiving one or more requests from given viewers related to obtaining instance of entertainment media for viewing, and identifying given ones of the viewers. One or more additional data elements relating to a given viewer are obtaining using, at least in part, the data identifying the given viewer. One or more items to be offered to the given viewer are selected based at least in part on analysis of the additional data element. Data representing the offered item is then encoding onto a given instance of the machine-readable entertainment medium and the medium is then presented to the viewer. Computer-readable media and computer program products for realizing the foregoing method are also disclosed.